The Strange, Viral Memetics of Donald J. Trump

On October 13, 2015, three months into his campaign to become the next president of “the most powerful country in the free world,” Donald Trump tweeted a meme. The tweet included an original illustration of Pepe the Frog (an anthropomorphic amphibian introduced in cult comic series, Boy’s Club) known as a “rare Pepe.” The image … Continued

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